How it works

From idea to live campaign, in four steps.

NANDINI turns your website into an interactive game that captures leads and brings customers back — built in a visual studio, embedded with one snippet, and measured in one dashboard. Here’s exactly how.

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  1. Build your campaign

    In the visual studio you pick a game, brand it to match your site, set the prizes and exactly how often each one is won, and arrange the player journey — registration, the game, a reward reveal, even an arcade hub of several games. No developer, no code.

    • 18 game types — spin-to-win, quizzes, scratch cards, loyalty cards and more
    • Your colours, logo, copy and prizes
    • Server-controlled win odds and inventory
    • Multi-step journeys: register → play → reveal → reward

  2. Embed one snippet

    Paste one line of code wherever you want the game to appear, or share a direct link or QR code for in-store and social. It loads asynchronously, runs inside an isolated shadow DOM so it never clashes with your site's styles, and works anywhere you can paste HTML.

    • Works on Shopify, WordPress, Wix, Webflow or any site
    • Direct link + QR code for in-store and social
    • Loads fast, isolated, mobile-first
    <script async
  src="https://nandinilabs.com/loader.js"
  data-campaign="cmp_your_campaign_id">
</script>

  3. Capture & sync leads

    Players give an email (and optionally a phone number, with explicit consent) to play and win. Every lead flows straight into your stack, and with Shopify a win can generate a unique, single-use discount code on the spot — turning a play into a first purchase.

    • Email & phone capture with explicit consent
    • Syncs to Shopify, HubSpot, Mailchimp, Salesforce, Slack, webhooks
    • Automatic discount codes as prizes (Shopify)

  4. Measure & improve

    A reporting dashboard shows plays, leads, completions, new-vs-returning players and retention cohorts — so you can see what's actually driving results, export your leads to CSV or your CRM, and tune the next campaign with real numbers.

    • Plays, leads, completions and reward redemptions
    • New vs returning players and retention
    • Export leads to CSV or your CRM

We’ll build your first campaign with you

Tell us your goal and we’ll design the game, prizes and journey, and have you live — capturing leads — in days, not weeks.

Request accessBrowse the games